WhatsApp Business Automation

WhatsApp automation for sales, support and operations.

In the Gulf, India, Europe and much of the world, your customers already live on WhatsApp. We build on the official WhatsApp Business API to automate support, sell in-chat, take bookings and keep managers informed — connected directly to your CRM and ERP.

How we work

Built by engineers who work inside your business — learning how your team works and delivering results in weeks.

How it works
What we deliver

Capabilities

01

Business API setup

Business verification, number onboarding, message templates and opt-in flows set up correctly from the start.

02

AI support assistant

Answer common questions instantly from your knowledge base, with smooth hand-off to your team for anything complex.

03

Catalogue, orders & payments

Browse products, build a cart and pay without leaving the chat, with orders flowing into your systems.

04

Bookings & reminders

Appointment booking, confirmations and automated reminders that reduce no-shows.

05

CRM & ERP integration

Every conversation linked to the customer record, with a shared team inbox and routing rules.

06

Operational alerts & reports

Daily summaries, approvals and exception alerts sent to managers on WhatsApp — the way our ERP clients receive them.

Is this right for you?

Signs it's time to act

  • Your team answers the same WhatsApp questions dozens of times a day.
  • Orders and bookings arrive by chat and are copied into other systems by hand.
  • Managers want key numbers on their phone, not in another dashboard.
  • You are using personal WhatsApp numbers for business conversations.
Outcomes

What changes

  • Instant responsesCustomers get answers and confirmations in seconds, any time of day.
  • More conversionsFewer drop-offs between enquiry, order and payment.
  • Everything recordedConversations, orders and bookings captured in your systems automatically.
How we deliver

We work inside your business.

Our engineers start by spending time with the people who'll use what we build. You see your first improvement working early, and it gets better every week after. Once it's live, the same people stay to support it — or hand it over cleanly.

WhatsApp Business APIMeta Cloud APINode.jsPythonOpenAI APIWebhooksPostgreSQL
More about how we work
Related work · Fahad S. Al Tamimi & Partners

From spreadsheets and WhatsApp threads to one operational system

Day-to-day work was spread across Excel files and chat groups, making it hard to see what was happening or who was responsible. We built one system around the way the firm actually works, with key updates sent straight to WhatsApp.

From scattered Excel sheets and WhatsApp chaos to one clear system. Portabill's custom ERP — with WhatsApp insights — gave us real control over our operations.
Operations ManagerFahad S. Al Tamimi & Partners
FAQ

WhatsApp Business Automation: common questions

Straight answers about how we work. If yours isn't here, ask us directly.

Ask a question

What's the difference between the WhatsApp Business app and the API?

The app is designed for one person on one phone. The Business API supports multiple agents, automation, integrations with your systems and approved message templates at scale.

How long does WhatsApp Business API approval take?

Business verification and number onboarding usually take a few days to a couple of weeks, depending on how quickly Meta verifies your business documents. We guide you through each step.

What does WhatsApp messaging cost?

Meta charges per conversation or template message, at rates that vary by country and category. We help you design flows that keep messaging costs predictable.

Can it connect to our CRM or ERP?

Yes — that is where most of the value is. Conversations, orders and bookings sync to your systems, and your systems can trigger WhatsApp notifications automatically.

Book a free call

Let's talk about what you're building.

No technical details needed — just describe the problem in your own words. We read every message personally and reply within 12 business hours.

  1. A free 30-minute callTell us how things work today and what's frustrating. No sales script.
  2. A clear proposalWhat we'd fix first, how we'd approach it and what it will cost.
  3. We get startedOur engineers join your team — usually within two weeks.

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